Few tablets being released on the market can claim to have any differentiators to separate them from the masses. The Motorola Xoom launched to much fanfare but only to disappoint with it’s exorbitant pricing. The myriad of Honeycomb devices all share the same chassis and have little to no differentiation, perhaps due to Google’s demands for a more cohesive user experience.
As the tablet market explodes, manufacturers are faced with the tough decision on how to stand head and shoulders above the rest. Asus seemingly came from obscurity to gimmicky to genius all within months after CES… or perhaps it was a well orchestrated strategy? They have struck a sweet spot of features and pricing all without compromising perceived value, and the market has responded. Launched in the US/ Canada April 26th, it has been readily snatched up by the tablet hungry masses leaving no doubt that the tablet wars are far from decided.
Spec-wise the Asus Transformer sports a 10.1” IPS display, dual core Nvidia Tegra 2, Gyroscope, Flash support and 9.5 hr battery life all for a starting price of $399 for the 16GB model and $499 for the 32GB model. The optional keyboard dock retailing at $150, the combination of both still cheaper than price points being demanded by Motorola and Acer.
A chess move by Asus, whether other manufacturers will be forced to respond is still anyone’s guess. At the end of it all, if manufacturers are forced to offer more value by pricing lower, isn’t that a win all round?
Would love to hear from any Asus toting brethren, any thoughts about your purchase?